Jindal Journal of Business Research

About Journal : The Jindal Journal of Business Research (JJBR) is a peer-reviewed business and management journal for advancing the understanding of management in a global context. JJBR is a reflection of rapidly developing management research in emerging market economies (EMEs), particularly of Asia and their increasing global economic impact. JJBR aims to address the fundamental problems of business management in a multidisciplinary framework. Its objective is to provide a platform for academicians and practitioners to interact and exchange their ideas in a structured and peer-reviewed manner. The journal is intended towards researchers, educators, practitioners, policy-makers, and students. JJBR invites original scholarly research articles, case studies, executive insights, research notes, book reviews in the diverse field of management with the objective of extending existing theories and bringing to forefront the application of existing theories in an innovative manner.

Publisher : Sage