Indian Journal of Marketing (12 Issues/ 2026)
₹5,200.00
Indian Journal of Marketing
Issues: 12 Issues/ per year
ISSNp: 0973-8703
Media: Print Version Only
Language: English
Subscription Type: Annual Basis (January to December)
Shipping Remarks: P & H Charges Included for Registered Post or Courier Services
Special Remarks: These Rates are only for Indian Subscribers
Note: Please Contact for subscription to Outside India: ppmplindia@gmail.com
About Journal: Indian Journal of Marketing is a double blind peer reviewed refereed monthly journal, which is being published since 1968. It is an authentic research publication dealing with the following topics: marketing, advertising, consumer behaviour, sales management, advertising & promotion management, marketing strategy, customer loyalty, marketing segmentation and targeting, customer value modelling, business information systems (MIS), business law, communication, direct marketing, e-commerce, global business, marketing research, marketing theory & applications, office administration/management, retailing, sales/selling, services, online branding, strategic use of IT, multichannel marketing, digital marketing, social media and social networks, viral marketing, mobile marketing, direct and interactive B2B marketing, and agricultural marketing among others.
