Journal of Marketing Management (ICFAI)
₹1,240.00
Journal of Marketing Management (ICFAI)
Issues: 4 Issues/ per year
ISSNp: 0972-6845
Media: Only Print Version
Subject Reference: Business, Management, Marketing & Finance (BBA/ MBA) Journal
Subscription Type: Annual Subscription (January to December 2023)
Remarks: Please Contact for Bulk Purchase & Overseas Subscribers at ppmplindia@gmail.com
Publisher: ICFAI
Shipping: P&H Charges Included
Shipping Remarks: P&H Charges Included for Regd. Post or Courier Service
A ‘peer reviewed’ journal indexed on Cabell’s Directory,
and also distributed by EBSCO and Proquest Database.
It is a quarterly journal focusing on Marketing strategy, Marketing research and techniques, Brand management, Advertising, Consumer behavior, E-commerce and marketing strategies, Retail marketing vs. E-commerce and other emerging and interdisciplinary issues.
